Ambassadors: Kyal + Kara

Previous ‘The Block’ contestants, Kyal and Kara, now have a blog where they document their renovation and interior design projects. They have a dedicated ‘Reno Series’ to the renovation processes across three main properties, demonstrating they have an audience with similar interests. On Instagram alone, the couple has a following of over 337 thousand who engage with more renovation and design content. In the past, Kyal and Kara have been ambassadors for multiple brands including Mazda, Bisely and Beaumont Tiles to name a few. To promote Kmart’s new construction workwear line, Kyal and Kara are the perfect influencers as their large following are made up with like-minded people who would be interested in purchasing items from the workwear line. Furthermore, their following is predominantly Australian based which is another vital positive for Kmart, as Australia is the country where the company has the most stores and customers