Range Catalyst
"Peace of mind with workwear for the everyday"
Initial research into the industry revealed startling statistics of the poor mental health currently suffered by those in construction. The lack of awareness and attention to these issues proved almost as concerning as the numbers themselves. Other research conducted highlighted functionality issues with current available workwear, that of which proved a hinderance to work and focus. Encompassing all such problems, we have tried to create a story that addresses both physical and mental health during work. Through the range’s campaigns we hope to draw attention to the issues of health and also aim to alleviate as many as we can through thoughtful design and textile implementation. Our main goal with the range and overall branding is to create a capsule wardrobe of apparel and safety accessories that a tradesperson can trust, as to then have sole focus on work and physical safety, in turn relieving as much mental stress for a healthier mind.
The Goal
Our aim is for our customers to go to work with the peace of mind that their workwear and accessories will allow them to work safely and effectively everyday.
With the stresses and challenges we all face , the way our workwear performs and lasts should not be one.
Workwear is only the beginning...
The functionality, longevity and comfort from our range is only the beginning.
Kmart is committed to extending this 'peace of mind' as far as possible. Through a curated selection of collaborations we strive to provide our customers with access to platforms that promote mental wellbeing and safety.
